MCL

Creating an immersive environment and identity for MCL’s “Arena”.

Daake developed a distinctive visual identity and environmental signage for MCL Construction's new Omaha building, "The Arena." Inspired by Teddy Roosevelt's speech "The Man in the Arena," which aligns with MCL's ethos, the design features a "crown" logo reflecting lion imagery and ancient arenas.

The most notable aspect of the project was the installation in the hallway, which included an eight-foot lion's head graphic and a wall that displayed the speech in a historical font. This combination of art, architecture, and branding creates a memorable experience for all who pass through.

Work we did:

Logos
Brand Identity
Environmental Branding

When it became orange:

When our designs finally moved off our computers and into the space. The large-scale displays captured the essence of the company and the hard work they put into their craft.