EDGE District

Defining Omaha’s Future

The EDGE District wasn’t just another development—it was a bold step forward in urban transformation. To attract investment and establish a lasting identity, the district required a brand creation effort that matched its ambition. We designed a bold & dynamic brand that united stakeholders, created a rallying point for the community, and positioned EDGE as Omaha’s emerging hub of innovation and progress. This wasn’t just about aesthetics; it was about shaping perception, defining purpose, and setting the foundation for future impact.