averta

AI Protection, Boldly Branded

With one in three Americans falling for phone scams, a team of innovators built an AI-powered solution to detect, act, and alert users and caregivers. They needed a brand as smart as the technology.

We named it “averta”—a name that’s clear, positive, and purpose-driven. Beyond naming, Daake shaped the brand strategy, positioning, and rollout, delivering a launch-ready identity that stands out and safeguards trust.