TBS

A Bold, Playful Identity for a Network That Never Stays Still

As part of its latest rebranding, TBS reinvented itself with a fresh lineup of original comedies, animated series, late-night talk shows, and bold unscripted content. To match this transformation, the network needed a reimagined identity—one that we were brought on to help create. The result was a bold, subtly quirky, and highly versatile design allowing TBS to adapt the logo in dynamic and unexpected ways that reflect its bold, brash new image.