Tools, ideas, and insights to help clarify, align, and implement your meaningful change.
Master Class / Books / Podcast / Blog / Newsletter
Pivot: The Brand Change
Master Class
We’ve distilled decades of branding experience into a master class that can help guide you and your team to a shared brand vision.
Clarify your existing brand equity, competition and customer perception while diving deeper into your reason for change and why it matters.
Gain the right tools for developing your new brand, including how it looks, feels and extends into all facets of your business and communications.
Orchestrate a clear plan for managing your new brand to ensure the best possible outcomes.
Introduction, 1:36
Books
-
A strategic guide to rebranding, helping leaders navigate purposeful transformation. It covers vision, positioning, and execution, ensuring brands evolve with clarity and impact.
-
This is a call to marketers, creatives, and the C-Suite to be missionaries of value, not mercenaries of competition. It’s a guide for the long-term commitment to the craft of earning familiarity, permission, and trust.
-
Strategic rebranding does more than refresh a hospital’s image—it unifies teams, clarifies purpose, and drives change. This book shows how branding can align culture, build trust, and position an organization for the future.
What’s Orange Podcast
What's Orange? is a podcast dedicated to exploring the intuitive, human side of branding. It's an unexpected, freeform angle for marketing, strategy, and design professionals looking for something genuine to laugh about or connect with in a data-focused world.
The name What's Orange? invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.
