OrthoNebraska
Two Paths, One Vision
Nebraska Orthopaedic Hospital and OrthoWest, two leaders in orthopedic care, had long operated side by side. Their growing partnership brought greater impact—but also confusion. A brand merger was essential to unify their strengths under one clear, trusted identity.
Through deep collaboration, we helped create OrthoNebraska—a name that honored both legacies while signaling a shared future. A new brand platform and visual identity reinforced expertise, collaboration, and momentum, with a logo symbolizing two paths becoming one. Launched internally first to unite teams, the brand now stands as a beacon of trust, clarity, and orthopedic excellence.
