Washington County Bank

Honoring Legacy, Embracing the Future

A pillar in its community, Washington County Bank needed a brand evolution that honored its deep roots while positioning it for modern banking expectations. We crafted a modern yet authentic identity that balanced trust, heritage, and forward-thinking financial leadership. By refining its brand strategy, developing clear messaging, and executing a strategic rollout, we ensured Washington County Bank retained its trusted reputation while reinforcing its ability to serve future generations with confidence.

  • “Trust the process because Daake has a method, and it works.”

    JoEllen Maras
    VP of Marketing,
    Washington County Bank

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