Omaha’s Henry Doorly Zoo and Aquarium

A Brand That Doesn’t Monkey Around

As a world-class zoo (as ranked by those in charge of ranking such things), Omaha’s Henry Doorly Zoo features unparalleled animal attractions, a rich heritage, and global conservation and education missions. But it did not, once upon a time, feature a cohesive identity or brand platform. We began by creating the four-quadrant logo design that married the Zoo’s most well-known attractions with its expanding missions. We then ingrained this motif into every touchpoint – whether physical or digital – to help give a sense of grand unity to the Zoo’s expansive offerings.