Onyx

Elevating Luxury Automotive

Onyx set out to disrupt the luxury automotive market with a brand creation that exuded exclusivity, prestige, and precision. We built a sleek, striking identity grounded in contemporary minimalism and confidence—ensuring that every touchpoint, from typography to digital experience, communicated refinement and power. This was more than a logo; it was a deliberate strategic positioning that allowed Onyx to stand out, redefining expectations in the automotive space and capturing the attention of discerning customers.