ISI

Evolving a SaaS Brand for Growth

For over 40 years, ISI has helped companies see deeper into their call data. As communication technology advanced, ISI needed a brand that reflected its future vision.

Daake led a full rebrand—strategy, identity, website, collateral, and launch video—sharpening ISI’s story for internal and external audiences. The result is a clear, compelling brand that positions ISI as the essential software layer enhancing Cisco, Avaya, and Microsoft Teams.