SLICE BY FNBO

From Naming to Launch: A Fintech Brand, Fully Formed

To help FNBO stand out in the competitive world of home improvement financing, we created Slice—a bold, approachable brand built for speed, trust, and simplicity at the point of sale. From naming to identity, we positioned Slice as the go-to solution for contractors and homeowners alike, then rolled it into FNBO PayMaker™, giving the entire platform a unified, future-ready face. The result is a brand that works hard behind the scenes while looking sharp out front.