UNMC & Nebraska Medicine

A Unified Vision for Healthcare

As leaders in healthcare education, research, and patient care, UNMC & Nebraska Medicine needed a brand merger that would bring coherence and strength to its institutional identity. We developed a bold, unified brand system that aligned the academic and medical sides of the institution, ensuring seamless communication across all audiences. By balancing credibility with approachability, the rebrand elevated its reputation, reinforced internal cohesion, and positioned UNMC & Nebraska Medicine as a transformative force in healthcare.

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  • “Daake is a catalyst for change. Their team tapped into our creativity and boosted our positivity and confidence. As a brand psychologist, Daake has an expert understanding of the DNA behind successful brands. Their ability to reinvent how an organization thinks about its identity is what sets them apart from other brand strategists.”

    Tadd M. Pullin, FACHE
    (Former) Senior Vice President Marketing and Planning
    Nebraska Medicine

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