Iowa Western

A Brand as Bold as Its Future

Iowa Western had grown in programs, faculty, and facilities, but its brand lagged behind. A fresh identity was created—one that captured the school’s energy, passion, and momentum. With a new logo, brand system, and the tagline “The World Is Waiting,” the rebrand reshaped perception, fueling enrollment, recruitment, and student retention. More than a new look, it redefined what Iowa Western stands for today.

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  • “The transformation of Iowa Western into the premier community college in the region has been an exciting journey that included a remarkable rebranding campaign by the staff at Daake. Our new logos and branding materials have created a sense of pride among our students and staff as we continue to grow as a quality educational institution.”

    Dan Kinney, PhD
    (former) President
    Iowa Western

  • “One word that could describe Daake would be committed… they kept me focused on the end result.”

    Don Kohler
    (former) Vice President
    Marketing & Public Relations
    Iowa Western

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