DMSi Software
Branded environments, campaigns and the right impressions
For more than 40 years, DMSi has produced business software solely for the lumber and building materials industry. The company knows its audience but struggled with differentiating itself from the competition. It needed a branding expert to help tell its story.
Daake transformed their space to create a sense of pride and celebration, created a multi-channel campaign to sell their story, and more.
Work we did:
• Branded environments
• Ad campaignsWhen it became orange:
We redesigned their lobby (as seen below) in advance of the biggest prospect in their industry coming to tour their offices. A lot was riding on that visit. If they win that account, it would more than double their business. They landed the account.
