Brand identity design has been a crucial element in marketing and advertising for decades, with businesses relying on visual cues to attract and retain customers.

Rebranding can be a daunting process for any organization, but it can also be a highly rewarding one if done correctly.

The idea of empathy is not a new one, but its definition has changed over time. Should it be given as much focus as the world seems to demand?

The idea of empathy is not a new one, but its definition has changed over time. Should it be given as much focus as the world seems to demand?

In the digital age, branding has become more important than ever, as companies must not only compete with other businesses in their industry, but also with the vast amount of information and distractions available online.

In the digital age, branding has become more important than ever, as companies must not only compete with other businesses in their industry, but also with the vast amount of information and distractions available online.

Decision making is a complex process that involves both emotional and intellectual factors.

Pivot contains a definitive process, sentiment, philosophies and terminology to powerfully guide leadership and managers through pivotal rebranding journeys.

Rebranding can be an opportunity to reassess the company's values and mission, and to refocus its efforts on the things that matter most.

Before any company enters into the rebranding process, it’s incredibly important to take a step back and audit your current brand.

Before any company enters into the rebranding process, it’s incredibly important to take a step back and audit your current brand.

Putting your brand into the hands of consumers
and letting go (to a certain degree) is often the hardest for leaders to embrace.

Focus groups, surveys, and interviews are great ways to gather information and opinions, but how much is too much?

It can take a lot of work to maintain a successful brand during an economic crisis. But to come out of a recession stronger, companies must learn how to adjust their strategies and adapt to changing market conditions.

Here’s a question: do your customers care about the same things you do? It’s necessary to take a closer look at your existing audience(s) and determine if what you believe to be important carries the same weight in their minds. Do they live by the same set of values?

For a brand to thrive, it needs to be nurtured by a culture that embraces your organization’s values and shares its vision.