There are four areas to audit when it comes to your brand. The first is your brand profile. Secondly, you need to do a culture audit. Next, a personality Audit. Lastly, a brand audit is incomplete without vivid and captivating conclusions.

As leaders work to build and strengthen their organization, it’s inevitable that at some point, they’ll begin to consider rebranding. It’s important to clearly identify the trigger, or core reason why that moment is the right time to rebrand.

When a rebrand is complete, people outside the organization won’t see all of the work and weeks of meetings that went into it.

As leaders work to build and strengthen their organization, it’s inevitable that at some point, they’ll begin to consider rebranding. It’s important to clearly identify the trigger, or core reason why that moment is the right time to rebrand.

The working world is a different place than it was just a few years ago. Remote work has changed how the office functions. But a revitalized office space can make a big difference for those still in the office or business leaders looking to reenergize the culture.

Vision is a picture of the future with some implicit or explicit explanation of why people should strive to create that future.

As leaders work to build and strengthen their organization, it’s inevitable that at some point, they’ll begin to consider rebranding. It’s important to clearly identify the trigger, or core reason why that moment is the right time to rebrand.

To make a great brand, you need three things. Passionate customers. Passionate customers. And passionate customers.

Some important answers need to be understood before your team can take on a rebrand. We covered some of those questions in our first blog. Here are some additional questions to consider before beginning your rebrand journey.

Naming is rarely fast and almost never easy. In the spirit of the season, here are five scary truths about naming that you should consider before taking the plunge

There are a few things that need to be solidly in place before you can begin a transformational rebranding journey. This process is inherently interactive, delicate to manipulate, and hard to communicate.

When departments work collaboratively, organizations of any size are more successful in attracting prospective employees and customers who have similar values and beliefs as the organization.

Rebranding is a serious investment. That’s why it shouldn’t be undertaken on a whim. Brands don’t have expiration dates. Rebranding because “everyone else is doing it” isn’t a good enough reason.

In a nutshell, branding gives you the benefit of the doubt. It’s an emotional shorthand for your reputation. That’s really what a brand is—your reputation on a deadline and distilled for export.

A brand can take on human-like qualities, personality, and tone of voice. By taking time to define these elements, it's easier for internal teams to confidently create materials that stay aligned with the brand.

If you ask different people what a brand is, you’ll get various answers. Many would say it’s a logo. Others might say it is the visual representation of an organization’s past, present, and future.