Buildertrend

From startup to industry leader - with a brand to match

Buildertrend, the leading construction management software company, made a name for itself by empowering professionals who love projects but hate the tedious management involved. In a short time, Buildertrend’s platform became more sophisticated, and its need for additional staff continued to grow. However, as the company matured and evolved, its brand did not. With a brand exuding the personality and feel of a startup rather than a highly motivated, innovative company, Buildertrend’s position as industry leader became susceptible to a weakened industry presence.

As businesses grow and evolve, their brand must do the same. However, keeping focused attention on brand strategy while trying to build a thriving culture, effective product, and a loyal customer base can be incredibly challenging. Buildertrend recognized a need to re-evaluate its vision, mission, and overall brand strategy to continue dominating the industry. This bold, innovative company had built a highly motivated internal culture and a powerful, industry-changing product. It was time to bring its brand to the same level. Its delicate cloud icon and soft logotype needed to communicate that same competitive spirit and customer-empowering appeal. It needed a remodel.

Work we did:

• Brand strategy
• Brand identity
• Motion graphics

When it turned orange:

The client sent us some photos of their big, internal unveiling and the looks on the leaders faces and the employees said it all.