BRAND REPOSITIONING FIRM
FOR ORGANIZATIONS WITH A LOT TO PROTECT
AND MORE TO BECOME

Daake helps complex organizations make the right brand decision before they fund the wrong change. Then, we build the strategy, identity, and system to carry it through.

Senior-led rebrand work for high-stakes moments since 2001.

Greg Daake
Principal & Creative Director — **Greg Daake**
Principal & Creative Director

Lisa Daake
VP of Operations — **Lisa Daake**
VP of Operations

Steven Valish
Director of Design — **Steven Valish**
Director of Design

Susan Linde
Director of Project Management — **Susan Linde**
Director of Project Management

Tina Stokes
Director of Brand Strategy

Lisa Healy
Director of Accounts — **Lisa Healy**
Director of Accounts

Sean Heisler
Director of Brand Visual

Rob Heggen
Director of Digital Experience — **Rob Heggen**
Director of Digital Experience

Katie Divine Turner
Director of Implementation — **Katie Divine Turner**
Director of Implementation

Max Mentzer
Director of Brand Voice

Johnny Shea
Designer — **Johnny Shea**
Designer

Julie Ly
Designer — **Julie Ly**
Designer

Jordan Heinly
Account Executive — **Jordan Heinly**
Account Executive

When the work is consequential, the value is not more layers or more people in the deck. The value is senior judgment, clear thinking, and fewer handoffs between what is true and what gets made.

Frequently asked questions

Daake brings proximity to the decision. Because high-stakes rebrands fail in the handoffs.

Talk through your rebrand decision