Polar Winter Products
A new brand to freeze out the competition
When the Polar team approached us to help, the Daake team took a deep dive into all things automotive. We studied regulations that could impact labeling and packaging specifications, then designed a new, more robust brand identity for the line.
Did the rebrand work? Sure did. Sales increased by 95%.
Work we did:
• Identity design
• Package design
• In-house consultationWhen it became orange:
When we showed the client how white-centric coloring was distinct, and no one else was utilizing it in their space, they saw an opportunity to stand-out on the shelf and stop blending in.
“They helped us get outside the box when maybe we were too afraid to change some things.”
Abe Schlott
Vice President
What our client had to say about us | 3.28