Mag 1 Product Line
In the packaging world, it doesn’t pay to blend in
Mag 1 was itching to sell nationwide. But an outdated logo and packaging were holding them back – and they knew it. Retailers were less than excited to place the Mag 1 family of products on their shelves next to other iconic brands.
This updated identity and packaging put them in the same stratosphere with the big boys, and, increased sales a whopping 97%
Work we did:
• Identity design
• Package design
• Advertising
• Website
• Videos
• In-house consultationWhen it became orange:
A while after this rebrand launched, we asked how sales were, and the client informed us they were "up more than 95%". That's why we do this work – to make a big difference.
“We were completely blown away by a lot of the concepts that were brought out.”
Abe Schlott
Vice President
What our client had to say about this project | 3:28