Little King Restaurant Rebranding

Returning a sandwich kingdom to its glory

A Midwest institution since 1969, Little King’s decades-old brand identity was well past its sell-by date. And in an industry that trades on freshness, such a stale public persona did nothing but hamper sales and growth. To torture a metaphor, we took the Little King brand house, tore it down to the studs and rebuilt it to a standard that would make an HGTV host weep.

Starting with the logo and working through to fonts, color usage, signage, store graphics, and interior design, we didn’t just bring the King up to contemporary times; we made sure he was above any Jimmy, John, or Jersey Mike in the sub sandwich branding pantheon.

Work we did:

• Brand Identity
• Advertising
• Environments
• Packaging
• Signage design
• Sandwich design (for ourselves)

When it became orange:

One of the partners said he dreamed of owning a restaurant all his life, and we brought that vision to life and made it better than he ever imagined it would be.