The positive effects rebranding has on company culture
Rebranding can be an opportunity to reassess the company's values and mission, and to refocus its efforts on the things that matter most.
How well do you know your brand? — PART II
Before any company enters into the rebranding process, it’s incredibly important to take a step back and audit your current brand.
How well do you know your brand? — PART I
Before any company enters into the rebranding process, it’s incredibly important to take a step back and audit your current brand.
Allow your audience to take the lead
Putting your brand into the hands of consumers
and letting go (to a certain degree) is often the hardest for leaders to embrace.
Sifting through data to find a clear vision
Focus groups, surveys, and interviews are great ways to gather information and opinions, but how much is too much?
Branding During a Recession
It can take a lot of work to maintain a successful brand during an economic crisis. But to come out of a recession stronger, companies must learn how to adjust their strategies and adapt to changing market conditions.
Do your customers give a damn about your values?
Here’s a question: do your customers care about the same things you do? It’s necessary to take a closer look at your existing audience(s) and determine if what you believe to be important carries the same weight in their minds. Do they live by the same set of values?
Culture is everything in a healthcare rebrand
For a brand to thrive, it needs to be nurtured by a culture that embraces your organization’s values and shares its vision.
How to Audit Your Brand
There are four areas to audit when it comes to your brand. The first is your brand profile. Secondly, you need to do a culture audit. Next, a personality Audit. Lastly, a brand audit is incomplete without vivid and captivating conclusions.
Recognizing the right time for a rebrand — PART III
As leaders work to build and strengthen their organization, it’s inevitable that at some point, they’ll begin to consider rebranding. It’s important to clearly identify the trigger, or core reason why that moment is the right time to rebrand.
Leadership qualities that lead to rebranding success
When a rebrand is complete, people outside the organization won’t see all of the work and weeks of meetings that went into it.
Recognizing the right time for a rebrand — PART II
As leaders work to build and strengthen their organization, it’s inevitable that at some point, they’ll begin to consider rebranding. It’s important to clearly identify the trigger, or core reason why that moment is the right time to rebrand.
Office design is still a work culture factor
The working world is a different place than it was just a few years ago. Remote work has changed how the office functions. But a revitalized office space can make a big difference for those still in the office or business leaders looking to reenergize the culture.
Breaking through the status quo with vision
Vision is a picture of the future with some implicit or explicit explanation of why people should strive to create that future.
Recognizing the right time for a rebrand — PART I
As leaders work to build and strengthen their organization, it’s inevitable that at some point, they’ll begin to consider rebranding. It’s important to clearly identify the trigger, or core reason why that moment is the right time to rebrand.
Designing your customer
To make a great brand, you need three things. Passionate customers. Passionate customers. And passionate customers.
Questions to ask before rebranding — PART II
Some important answers need to be understood before your team can take on a rebrand. We covered some of those questions in our first blog. Here are some additional questions to consider before beginning your rebrand journey.
5 Scary truths about naming
Naming is rarely fast and almost never easy. In the spirit of the season, here are five scary truths about naming that you should consider before taking the plunge
Prerequisites to transformational brand change
There are a few things that need to be solidly in place before you can begin a transformational rebranding journey. This process is inherently interactive, delicate to manipulate, and hard to communicate.
Using your purpose to attract employees and customers
When departments work collaboratively, organizations of any size are more successful in attracting prospective employees and customers who have similar values and beliefs as the organization.