PIP and Sir Speedy

A two-brand refresh for a print and marketing leader.

Mission Viejo, California-based Franchise Services came to us to help evolve the brands of two of their companies, legacy brands and industry leaders, PIP and Sir Speedy. Both brands opened their first locations in 1968 and expanded into states across the country. Since that time, they have seen many brand evolutions.

When they approached us for help, leadership felt their brands were again dated and not in line with all they had to offer clients. So we worked with them to develop a brand strategy and launch a professional new identity that could transcend their “mom-and-pop print shop” perception, energize franchisees across the country and bring in new and next-level clientele.

Work we did:

• Brand Strategy
• Brand Identity
• Brand Launch Videos

When it became orange:

Questions started coming in about our deep dive discovery, archetype surveys and one-on-one interviews and how it was all relevant to the rebranding work. Upon presentation of our findings, we heard, "Wow! They really get us!", and we were invited to their annual conference to present our process to their franchisees.