Xpressdocs
Crafting the look that fits their future.
Xpressdocs, based in Fort Worth, Texas, came to us looking to enhance their existing brand identity. We assessed their existing brand, looked at where the company is now, and listened to where they wanted the company to go in the future. After completing interviews with their leadership team, we were able to propose a plan to best help them evolve.
With the insights gained from their team, we worked closely with them to craft a new identity and style guide that included a brand color palette, brand design elements, typographic guidelines, photographic styling, and a custom typeface.
Work we did:
Brand Identity
Business Collateral
When it became orange:
As the new look and feel came together, their excitement really started to show as we helped them extend the brand into touchpoints for the rollout.
