Advice for CEOs: Use Your Brand As a Bridge
How do new CEOs communicate authenticity, rally their employees around a fresh vision, and gain the confidence of those they serve, both within and outside the organization? One valuable way is to use branding as a bridge.
The Only Rebranding Committee Checklist You'll Need
Your assignment: rebrand the organization. For many, their gut reaction is to hire a designer, update the logo and call it a day.
The Real Job of An Athletic Director
If you think about it, not much. But there is this odd phenomenon in sports where the two age groups find common ground. Both seniors and toddlers can faithfully cheer for their favorite team, or more aptly labeled, their favorite brand.
Five Warning Signs You Need a Rebrand
When you look at your brand today compared to where it started, is it as far as you want it to be? Or, are you having a gut feeling that something just isn’t right? Could there be warning signs that you haven’t recognized – or are you choosing to ignore?
Why Your Company Doesn't Need Another Ad Campaign
Rather than scheduling branding "tactics" as part of your advertising mix, take a step back and consider whether your brand and marketing efforts are working in harmony to increase loyalty and sales alike.
Think of Your Brand as a Living Organism
Ever have a baby or a toddler in your life? How about a vegetable or flower garden? Or a pet? Did any of these take care of themselves? Nope. And why? Because each is an organism, a living entity that requires support and care in order to survive. If they didn’t have some help, they’d likely die.
What are Rebranding Strategies?
These are the branding strategies that dig beneath the surface to find the root problem and utilize the various elements of rebranding to create a solution.
What Mars has to Do with Your Rebranding Process
If they're not with you, they're against you. You may not realize it, but as a business leader, you're either bringing your team together or giving them a reason to rebuke your direction.
Does Your Brand Have Meaning?
The meaning of life. The meaning of Christmas. The meaning of success. So many facets of our lives seem to derive value from their meaning. What about brands?
We Don't Just Give Out Normal Awards
Normal awards? Not at Daake!
Daake Receives National Recognition for Healthcare Website
Daake Receives National Recognition for Healthcare Website.
Do You Trust Your Brand’s Positioning?
Because of brand positioning, every point of contact with the public means that your brand is producing a positive result. Trust.
Brand Resiliency Continually Tested
Brands can be characterized for their longevity, creativity, familiarity and sustainability. But, what about a brand’s resiliency? Its “survivability?
Who Cares About Brand Apathy?
We’re all guilty of brand apathy. We use a product because we always have, even when there may be something better on the market.
Brands Have Needs, Too
From the time we could speak complete sentences, we have said it many times. “I need that.”
Do You Get a ‘Brand Feeling’ About This?
“I’ve got a bad feeling about this.” Usually, it’s a signal to turn around and go another direction.
Now Available: Confusion in Aisle 9
People like brands that make them comfortable. That is why we shop at certain stores. We feel comfortable there.
Branding for All Seasons
People think – and speak – in terms of seasons as a measurement of time. Brands can’t afford to be seasonal.
Independent Brands Celebrate 365
“Want.” Some brands play on that. They tell us what they think we want to hear. Then they sell us what they think we want to buy.
What’s the Shelf Life of Your Brand?
There’s a shelf life for batteries, spices, even boxed dry spaghetti. What about brands?