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How to Not Lose Existing Brand Equity in a Rebrand

For a bright, shiny new organization, the branding process is somewhat simple. Sure, it covers competitors, audiences, strengths, weaknesses and a host of other elements; but a rebrand for an established organization explores the past, present, and future before any potential visual expressions are put on the table.

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Blog Blog

Your Most Unhappy Customers

You’ve likely heard some variation of the saying, “You can’t read the label from inside the bottle.” It means there are two points of view. The one from inside the bottle is limited.

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