Webster Joins Forces with Daake
Omaha's award-winning brand strategy and design firm Daake has acquired local agency, Webster Design. In doing so, the firm doubles down on its focus of delivering specialized brand strategy and design services.
Marketing Hack: How to Ace a Rebrand (Part 3)
Instructions for rebrands are sparse. This post will help you, the marketer, maneuver the typical obstacles in a rebrand.
Marketing Hack: How to Ace a Rebrand (Part 2)
Have you ever broken a bone? The experience is awful. Not only is the initial pain shocking, the following visit to the doctor is also unpleasant.
Marketing Hack: How to Ace a Rebrand (Part 1)
Every day you race between the C-suite, agency partner(s) and your internal team. Just keep the plates spinning, stay on budget and measure everything you can.
Rebranding: 5 Articles to Help Leaders Kick The Tires
“Do you think we should rebrand?”This question often bubbles to the surface in a leadership meeting. The idea gets tossed back and forth until the topic is on the back burner to the next meeting.
Why New CEO's Must Make Strategic Brand Investments
We met with a client the other day who spent the past five years strategically investing several million dollars in their manufacturing infrastructure. And we’ve seen these machines in the factory firsthand.
How to Not Lose Existing Brand Equity in a Rebrand
For a bright, shiny new organization, the branding process is somewhat simple. Sure, it covers competitors, audiences, strengths, weaknesses and a host of other elements; but a rebrand for an established organization explores the past, present, and future before any potential visual expressions are put on the table.
Unburied Treasure: Chapter 9 of "HOW TO Rebrand a Hospital"
To everyone else, it was a block of marble. But to Michelangelo, it was an angel, and he carved until he set it free.
Three Ways a Rebrand Will Revive High School Spirit
Branding has an influence on nearly every aspect of our lives. People no longer buy an athletic shoe because it wears the longest. They buy it because it is a Nike product.
Warning: The 4 Blind Spots of Your Brand
Without intentionally considering these blind spots, leadership tends to let their brand simply drift forward unaware of opportunities and threats in their industry.
Tearing Down Silos: How Rebranding Can Transform Healthcare Culture
Leaders know that collaboration equals progress. A diversified workforce that overcomes the invisible barriers of departmentalization or status is a true indicator of employee engagement.
How New CEOs Move Organizations Forward: Big Hairy Audacious Goals (BHAGs)
Every new CEO has a Mount Everest in front of them. Whether brought in to overcome some crisis, or to help transition the company into a new era, there is a strong need for goals and guidance to keep the organization moving forward with positive momentum.
The Difference Between an Advertising Agency and a Branding Firm
By simple definition, a branding firm is an organization that focuses on your business strategy. They see the bigger picture and work to develop the story of who you are, what you stand for, and why you matter in your industry.
How Isolating Product and Service Lines Squanders Your Brand
How can you bring your marketing staff and your upper-level management together? Begin by getting everyone to step out of the weeds and into a clearing by developing a specific marketing plan.
How Engagement During a Rebrand Leads to More Measurable ROI
Add a thoughtful plan for engaging team members along the way, and your path to measurable results becomes an easier road.
Your Most Unhappy Customers
You’ve likely heard some variation of the saying, “You can’t read the label from inside the bottle.” It means there are two points of view. The one from inside the bottle is limited.
Questions for the Intern...
Every new staff member at Daake answers a handful of questions when they start. The answers to these standard "icebreaker" questions help us introduce the new team member to the rest of the crew.
HOW TO rebrand a hospital: Greg's First Book!
I met Greg Daake, author of this book and founder of DAAKE, back in 2002. He quickly became a valued consultant and advisor to me and our marketing and communications leadership at Nebraska Medicine during my time there over a 13-year period.
Strengthening The Voice of Your Brand Using Archetypes
A simple Google search reveals all you could ever want to know about archetypes and how they’re used. But what you won’t find is a deep dive into how they can be used to shape and define the tone of your brand.
Culture Development is Crucial to Brand Growth
The benefits of having a job extend far beyond health insurance and take-home-pay. How employees feel about their work has become integral to the work itself. Employee fulfillment, engagement, and the collective environment where the work takes place have evolved into what is known as corporate culture.