What are Rebranding Strategies?
Of the many factors that compel a company or organization to rebrand, mergers and acquisitions are perhaps the most obvious. Two entities coming together to form a new entity begs for a new identity to match.
Beyond the obvious lie many more reasons to rebrand.
These are the branding strategies that dig beneath the surface to find the root problem and utilize the various elements of rebranding to create a solution. Intelligent and thorough in their examination of the existing problem, one or more of the following five strategies may be incorporated into the rebranding process.