Children’s Hospital & Medical Center

The opening of the state-of-art Hubbard Center for Children created the perfect opportunity for the hospital to launch a bolder, more confident campaign that showcased its future-focus.

"The very best for kids." campaign was developed to reinforce the heart of the mission of Children's Hospital & Medical Center and their belief that all children deserve to be cared for in a children’s hospital.

The message and execution worked to raise confidence, ease doubts, and remind parents and referring physicians that no hospital in the region does it better.

The goals for the project focused on:

• Giving confidence to parents. 

• Inspiring pride and excitement amongst internal teams.

• Building on the success of previous campaigns.

• Creating a plan to branch out with service-line-specific executions.

• Providing clear "proof points" of Children's.

Work we’ve done:

• Advertising

When it became orange:

The project went orange when we started to see all of the real patients, families, and medical staff shine as the campaign hit the airwaves and installs started popping up all over town.