UNMC & Nebraska Medicine

A Unified Vision for Healthcare

As leaders in healthcare education, research, and patient care, UNMC & Nebraska Medicine needed a brand merger that would bring coherence and strength to its institutional identity. We developed a bold, unified brand system that aligned the academic and medical sides of the institution, ensuring seamless communication across all audiences. By balancing credibility with approachability, the rebrand elevated its reputation, reinforced internal cohesion, and positioned UNMC & Nebraska Medicine as a transformative force in healthcare.