We unify your identity, experiences and culture into a trustworthy brand.

Brand Strategy

We carefully guide you through pivotal moments.

Brand Design

We creatively develop your brand expressions.

Designing Identity

• Logotype and signature

• Color systems

• Archetypal personality

• Look and feel

• Tone of voice

• Messaging

• Typography

• Sonic/sound

• Animation

Designing Culture

• Purpose

• Norms, rules and rituals

• Behavioral expectations

• Feedback systems

• Psychological safety

Designing Experiences

• Customer journey

• Employee experience

• Website

• Advertising

• Campaigns

• Social media

• Reputation management

• Environments

• Exhibition displays

• Collateral

• Publications

• Signage

• Wayfinding systems

• Product design

• Packaging

• Vehicle signage

• Uniforms

• Motion and video

Brand Change

We enthusiastically realize your transformation.

Managing Assets

• Internal preview

• Key stakeholder preview

• Standards and toolkits

• Accountability creation

• Identify brand champions

• Audit progress

Changing Brand Identity

• Determine who needs to know

• Decide what they need to know

• Understand why they need to know

• What changes affect them

• Resolve how they will find out

• Consider when they will find out

Launching Brand Identity

• Social learning

• Strategic launch goals

• Comprehensive plan elements

• Methods

• External launch basics

• Internal launch basics

• Empower brand champions

Why Daake?

You get advanced thinking and difference-making creativity without a room full of people. We have fewer layers and more give-a-damn about you.

It’s why some of the most successful companies on Earth keep hiring us. We deliver effective, efficient and exceptional work.

Ready to chat about new business? Set a quick call up with Rob, he’ll explain everything.