We unify your identity, experiences and culture into a trustworthy brand.
Brand Strategy
We carefully guide you through pivotal moments.
Conducting Research
Interviews
Market research
Marketing audit
Language audit
Competitive audit
Intellectual property audit
Process audit
Clarifying Strategy
Narrow the focus
Brandscape
Naming
Brand Design
We creatively develop your brand expressions.
Designing Identity
Logotype and signature
Color systems
Look and feel
Tone of voice
Messaging
Typography
Sonic/sound
Designing Culture
Purpose
Norms, rules and rituals
Behavioral expectations
Feedback systems
Psychological safety
Designing Experiences
Employee experience
Website
Campaigns
Social media
Reputation management
Exhibition displays
Collateral
Publications
Signage
Wayfinding systems
Product design
Packaging
Vehicle signage
Uniforms
Branding Change
We enthusiastically realize your transformation.
Managing Assets
Internal preview
Key stakeholder preview
Standards and toolkits
Identify brand champions
Audit progress
Changing Brand Identity
Determine who needs to know
Decide what they need to know
What changes affect them
Resolve how they will find out
Consider when they will find out
Launching Brand Identity
Social learning
Strategic launch goals
Comprehensive plan elements
Methods
External launch basics
Internal launch basics
Empower brand champions
Why Daake?
Specialized expertise for pivotal-moments
Personalized attention
Agility and flexibility
Innovation and creativity
Collaborative partnership
Ready to chat about new business?
Set a quick call up with Rob.
“We were really looking for a thought-partner and that’s why we chose Daake.”
Leslie McAllister
What our clients have to say | 1:40