ISI

Evolving an Established SaaS Brand to Change Perception and Grow Opportunity.

For more than 40 years, Chicago-based ISI has helped companies see deeper into their call reporting. As telephone communications and reporting has evolved and grown to include more complex technologies and communications tools, the need for ISI to refresh its brand to more closely reflect its vision for the future grew, too.

The Daake team was chosen to guide ISI through rebranding to include a new brand strategy, updated brand identity, website, collateral materials and launch video. Each element of the project centered around clarifying and enhancing ISI’s brand story to both internal and external audiences. Through a clearly defined brand that brings the right messaging and visuals together, ISI is better positioned as the additive software solution that increases the value of Cisco, Avaya and Microsoft Teams communications platforms.

Work we did:

• Brand Strategy
• Refreshed Brand Identity 
• Business Collateral
• Website
• Video

When it became orange:

When the client recognized our efforts to directly address their business objectives, using brand strategy to take their company to the next level.