Amarok
Solidifying this dog’s place as leader of the pack.
As companies grow and evolve, so do their brands. Electric Guard Dog is an industry leader who evolved from using live dogs to protect businesses to full-perimeter electric fencing. This client doesn’t catch thieves—they prevent it from happening at all.
As the company grew and evolved to meet the unique needs of business-like distribution centers and manufacturing facilities, it needed a name and brand identity to reflect its fierce dedication to protecting its customers. As part of a collaborative effort, Daake led the rebrand, which included spearheading qualitative research, internal interviews and customer studies to develop a brand strategy that would position the business for long-term success. In addition to the strategy, Daake created the brand guidelines and complete brand identity. Throughout the rebranding process, we worked alongside Little Field Agency who focused on the new name, and Start Marketing who created the brand’s new site.
Through the rebranding process, Daake helped guide Electric Guard Dog through its transformation to Amarok, a brand that exudes confidence, leadership and a commitment to moving the industry forward.
Work we did:
• Research
• Brand strategy
• Brand identity
• Brand guidelinesWhen it became orange:
Amarok had such an interesting history, including its start as a family-owned business that saw an opportunity to embrace technology early on. Any time we can help an established brand enter confidently into a new era; we’re reminded of how important this work is.
