Hello Apartments

See HELLO.

Bluestone Development brought in our team to bring to life their vision of a modern, vibrant apartment building in the heart of Omaha’s emerging Millwork Commons neighborhood. Working closely with their team, we crafted a visual identity and personality that shines throughout the halls and from blocks away.

Work we did:

• Naming
• Visual Identity
• Brand guidelines
• Signage
• Space branding
• Marketing materials


When it became orange:

When we walked the halls and saw the first “Quote Boxes” go up in the hallways.

“They will reach into your mind and pull out the brand essence that you are unable to formulate yourself.”

Christian Christensen
Founder & Owner
Bluestone Development

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