Cooksy

Thermal imaging + artificial intelligence = the perfect steak.

Every client we work with comes to us at a different stage of the process. But in the case of Hamilton Innovations, they brought us in on the ground floor.

Their newly developed kitchen technology combined thermal imaging and artificial intelligence to create a new consumer product and category altogether. There wasn't a defined blueprint for this, and it meant they were approaching us with more than just developing a brand identity.

Our initial work was developing audience research to determine the product viability, market interest, and the primary target consumer. Then, with that insight in hand, we crafted a new name, Cooksy, that could strike a balance between young, innovative, disruptive, and fun.

From there, we created the brand identity and further industrial design of the unit itself (product shape, coloration, led placement, and key suggestions that led it to be easier to mount and maneuver for users)

As the product design was finalized, we collaborated with their team to craft a logo, complete brand identity, and a messaging strategy highlighting "first-of-its-kind technology," "AI-assisted recipes," and "precision cooking made easy."

And the brand's look, sound, and feel eventually came to life as we later executed their initial launch website, promotional videos, and campaigns on Kickstarter and IndieGoGo.

Work we did:

• Audience research
• Industrial design
• Naming
• Brand identity
• Positioning
• Videos
• Initial website
• Video production

When it became orange:

When our suggestion to change the camera articulation and embed a spinnable turret became a reality.