FNBO
As the branding agency for one of the country’s largest privately held banks since its founding in 1857, First National Bank of Omaha has expanded to over 100 locations across eight states. With its wide-reaching growth and modern capabilities, leadership was ready for a bold new look to match.
After the decision to change the name to FNBO, the Daake team worked in lockstep with their creative and marketing teams to design and develop a brand identity system and architecture that modernized the brand while still maintaining recognizability and honoring its history.
A bold new identity.
Collaboration/Projects
Brand Identity
Brand Architecture
Identity Standards
Signage
Collateral
A unique brand voice
Since the rebrand in 2019, our creative partnership with FNBO has focused on helping hone a brand voice that balances professionalism with approachability and sincerity.
Across a multitude of brand and product campaigns, sub-brand creations, and a complete transformation of their headquarters, we’ve proudly worked with their team to help maintain their authentic voice and stay connected to their tagline, “The great big, small bank.”
Collaboration/Projects
Campaign Strategy
Print and Digital Design
Product Messaging
Environmental Design
Tradeshow Collateral
Bank Signage
