Edge District
Giving name and identity to UNMC’s new hub.
Billed as a dynamic new hub for collaboration, innovation, and economic development, The University of Nebraska Medical Center sees the EDGE district as a future destination for the entire community to enjoy and come together.
The development of the EDGE name and identity both gave the nod to its location on campus while forming an acronym of UMNC’s core values: Exploration, Development, Growth, and Engagement.
To bring the brand to life, the triangular mark forms the "E" of EDGE while illustrating forward progress and a kaleidoscope of colors representative of diverse experiences and perspectives.
Alongside UNMC, we crafted a brand, website, and launch video to tell the story of the new development and build excitement and recognition across the community.
Work We’ve Done
Naming
Identity
Video
Signage
Website
When it Became Orange
Seeing the logo reveal on a 13’ LED screen at the launch event.
