Iowa Western Reivers Athletic Performance Center
Guiding the ship and keeping rivals chasing.
Throughout the impressive $15 million facilities, we helped the college use branded elements to enhance the experience further. This includes large scale custom displays and paint schemes that are strategically placed throughout the performance center to assist in expressing each program’s accomplishments. This highly visual approach not only engages people as they move through the facility, but it also helps build team pride and unity.
The designs apply the Iowa Western Reiver brand in stunning new ways. Reiver Football facilities are marked with a design that is both the stitching and outline of a football, and a subtle ship’s anchor noting the Reivers’ mascot.
This facility is a perfect example of how branding can create an experience that results in powerful emotions, from pride and empowerment to reflection and personal growth.
Work we did:
• Branded environment
• Contractor oversightWhen it became orange:
At the building’s grand opening, the President of the school led his speech off by thanking us and our commitment to making this building as amazing as possible. He went to say he realized a building is more than just concrete, windows, and doors. Yeah, they sure are.
“Daake listened and communicated on a very high level throughout the project and completely overwhelmed us with the finished product. The evidence is one of the top facilities in the country at any level.”
Jeremy Capo
Director of Athletics
Iowa Western