Arizona Wildcats

Watch as we immerse the wiley recruit in the Wildcat experience.

When you expand your football stadium, you find opportunities to expand the recruiting knowledge, too. In the corner of the new North endzone, we designed a switch-light glass trapezoid containing a hypnotizing array of screens. This 180º experience envelops the recruit and overtakes their senses. Used for all sports and academics, this unique theatre enables The University of Arizona to magnify the incredible experience of being a ‘Zona student or student-athlete.

Work we did:

• Conceptual innovations
• Complete architectural drawings
• Contractor oversight
• Interior design

When it became orange:

We recommended switch-light glass for the end that faces the lobby. Switch-light glass goes from opaque to translucent with the flip of a switch. It was quite an investment to choose this technology. They went for it, and it made the entire experience that much more wow-worthy.

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Nebraska Cornhuskers Football Experience

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Iowa Western Reivers Athletic Facility