Super Bowl commercials: Do they still matter, and what makes the great ones great?
The Super Bowl is the big night for the industry and brands. The ads cost millions, the big stars make cameos, and the stakes are high. It feels like you're watching the Olympics of Advertising.
What Marketing Teams Can Do Now: Part 3
This could be a good time to explore your office, retail space or other customer- and employee-facing areas to identify opportunities to express your brand and values.
There’s No Going Back. And Maybe That’s Okay.
While more brands talk about being committed and giving back, will this focus on helping humankind last? A brand’s purpose has never been more important, but only if it’s backed by real, enduring action that lasts well beyond the pandemic.
What Marketing Teams Can Be Doing Now: Part 2
Remember that nifty brand standards your agency created with you? You know, that toolkit that your internal marketing team uses to make sure the integrity of your brand is upheld — across everything your team creates?
What Marketing Teams Can Be Doing Now: Part 1
We’re a few weeks into this work from home/take turns at the office lifestyle. It’s difficult and a little scary. Need a silver lining? We just might have a few suggestions to find the opportunity amid the chaos.
Please Don’t Pandemicize Your Brand: Marketing in the Time of COVID-19
Republished from Silicon Prairie News
One thing the business community can agree on: no one knows how to adapt to the coronavirus, especially in marketing. We don’t know who needs to hear this, but just in case: please resist the urge to pandemicize your brand.
Covid-19: A Pivotal-Moment If There Ever Was One
Have you ever felt people being more open? The whole world is ready. The whole world is — maybe for once — living in the moment with the appropriate perspective (well, except for POTUS).