Your brand should represent the best place where all people go to get healthy and live better.

What kind of calendar did you buy for 2017? With time comes opportunity, for you and your brand.

You know something is wrong. You just don’t know what. You need a completely different perspective.

Healthcare entities, particularly healthcare systems, need to tap into that strength to weather the uncertainty of the next four years.

A brand has to change, to evolve because a brand has to have life.

Rather than walls that separate people, a series of new environmental displays at First National Bank brings employees together in the spirit of innovation and collaboration.

The creative team at Daake designed two visually engaging environmental displays at Iowa Western Community College.

Just because” is definitely no motivation for a rebranding.

America has a lot of explaining to do. As a country, our nation’s brand is changing – and not necessarily for the better.

Brands are alive. They have personalities, strengths, weaknesses, qualities and most definitely they have life spans.

People want to be brands. At the same time, brands want to be people.

I don’t want to be treated like a number when it comes to my healthcare. I am a person. Look at me. Get to know me.

I've been resentfully working with PowerPoint ever since it launched. Trying to use PowerPoint is akin to a surgeon using only their thumb and index finger. It is a pathetic tool.

There is reluctance on the part of many top decision-makers to choose a creative solution. There is simply too much at stake to risk setting foot outside their comfort zone.

Firsthand account of two companies, one exhibiting the best of customer service, the other, the worst. Each incident left a distinct impression about their respective brands.

Whether it belongs to a product, a city or an international organization, a brand can create images and perceptions – and it can fall victim to them.