About | Discover Our Vision

Daake (dĕy-kēy) is a brand strategy and design firm specializing in rebranding. Since 2001, we’ve leaned in with leaders at pivotal moments, turning vision into reality. Rooted in research and built for big leaps, we clarify strategy, align teams, and reinvent brands for what’s next.

Greg Daake
Principal & Creative Director — **Greg Daake**
Principal & Creative Director

Lisa Daake
VP of Operations — **Lisa Daake**
VP of Operations

Steven Valish
Director of Design — **Steven Valish**
Director of Design

Susan Linde
Director of Project Management — **Susan Linde**
Director of Project Management

Tina Stokes
Director of Brand Strategy

Lisa Healy
Director of Accounts — **Lisa Healy**
Director of Accounts

Sean Heisler
Director of Brand Visual

Rob Heggen
Director of Digital Experience — **Rob Heggen**
Director of Digital Experience

Katie Divine Turner
Director of Implementation — **Katie Divine Turner**
Director of Implementation

Max Mentzer
Director of Brand Voice

Johnny Shea
Designer — **Johnny Shea**
Designer

Julie Ly
Designer — **Julie Ly**
Designer

We embrace AI as a powerful tool to accelerate research, spark inspiration, and optimize execution, while ensuring every brand we craft remains deeply human, intuitive, and emotionally resonant.

The brand is the heartbeat of your business. It brings people together, gives direction, and stands for something worth believing in.

We’re all in. No half-measures, no fluff. Just insightful, creative work that helps you ignite potential, rally your team, and move your brand forward.

Let’s build something bold, lasting, and unmistakably you.