We ignite transformation, elevate conversations, and champion your brand’s true identity.

Your reimagined future is wrapped in these pivotal brand moments.

Structural change

  • Merger or acquisition of equals; best of both

  • Transforming the surviving merged brand

  • New vision, forget the past

  • Preserve existing equity

  • Express a new vision

Strategic repositioning

  • Redefine industry

  • Redefine core competence

  • Remove limiting category association

  • Remove limiting geographic association

  • Enhance size perception

  • Elevate public profile

  • Express a more specific focus

  • Enhance pride and confidence

  • Refresh and redirect competitive energy

  • Transfer affiliation from unit to parent

  • Renew / refresh public image

  • Redefine the defining units

  • Modify parental “umbrella” presence

Branding functionality

  • Increase name impact and recall

  • Increase name differentiation

  • Increase visual strength and quality

  • Incorporate a breakthrough advertising element

  • Retain or transfer brand equities

Why Daake?

You get advanced thinking and difference-making creativity without a room full of people. We have fewer layers and more give-a-damn about you.

It’s why some of the most successful companies on Earth keep hiring us. We deliver effective, efficient and exceptional work.

Ready to chat about new business? Set a quick call up with Rob, he’ll explain everything.

“Daake understands that it’s not all about fonts and colors and emblems, but it’s about people.”

Jeffrey P. Gold, MD, Chancellor of the University of Nebraska Medical Center, the University of Nebraska Omaha and the Nebraska Medicine Health System Board Chair.

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