averta

A powerful AI service deserves a powerful brand to bring it to life.

One in three Americans fall victim to phone scams, making a reliable prevention tool critical. A team of thought leaders developed an AI-powered phone protection service to proactively detect, act and alert both the recipient and their caregiver. Daake led the branding process and developed the name "averta" to reflect the product's function and positive vibe. They also provided a rollout strategy and materials for a successful launch.

Daake led their team through the branding process that included establishing the foundational elements of a brand, including Purpose, Mission and Positioning. As the brand strategy was being developed, Daake explored name options that would support the newly established brand and vision for the future. A name that leans into what the product does while exuding a positive feel was developed, and the averta brand came to life shortly after.

To help the averta team launch the AI-powered service, Daake provided a rollout strategy and materials needed to support the new phone protection brand.

Work we did:

• Brand Strategy
• Brand Identity
• Website

When it became orange:

The naming process can be challenging and take multiple rounds to find "the one". Almost immediately after presenting averta as an option, their team began expressing why it felt right for their product.