Alabama Crimson Tide

A never-seen-before experience tunnel, built on hallowed ground.

This one-of-a-kind experience tunnel inside of Bryant-Denny Stadium propels the dynasty and aura of Alabama football even further. Designed as an immersive experience of sight and sound, this 65-foot tunnel features a solid video wall along one side and orchestrated lighting ribs on the other.

This is the big-time world of college football, but recruits and student-athletes have never seen anything quite like this.

Work we did:

• Conceptual innovations
• Architectural consultation
• Interior design
• Video content

When it became orange:

When the leadership at Alabama asked, “Is this unlike anything else you’ve ever seen?” – you knew they were going for the best of the best.