Why authenticity in branding matters more now than ever Part II
A brand whose strategy does not include authenticity and the checks and balances needed to stay honest risks losing trust and gaining skepticism.
Why authenticity in branding matters more now than ever Part I
A brand whose strategy does not include authenticity and the checks and balances needed to stay honest risks losing trust and gaining skepticism.
The Top 5 Qualities of a World-Class Logo
A world-class logo has the power to captivate, resonate, and leave a lasting impression on its audience. It represents a brand's identity, values, and aspirations in a visually compelling way.
Decoding Consumer Behavior: How Humans Make Purchasing Decisions
Understanding what drives consumers to make purchasing decisions is crucial for businesses seeking to thrive in the marketplace.
Setting the Stage for Success: The Importance of Strategy Before Brand Design and Marketing
In the fast-paced world of branding and marketing, it's tempting to dive right into creative design and marketing activities. However, overlooking strategic planning can undermine the effectiveness and long-term success of these efforts.
Rebranding Without Fear: Why Your Customers Won't Flee When You Change Your Name
In the business world, the thought of rebranding can send shivers down the spine of even the most seasoned executives. There's a common fear that changing a company's name could alienate customers, erode brand equity, and broadcast uncertainty.
Streamlining Success: Integrating a New Branding Agency into Your Marketing Partner Network
As a large organization, it is crucial to streamline the onboarding process and foster a productive working relationship with the agency.
Brand is built on experiences, not a logo Part III
How distinct is your brand? If Apple opened a convenience store, within seconds you’d have a pretty clear picture of what it would look like and how the shopping experience would feel.
License to Chuckle: Kansas' Plate-gate Reminds Us to Lighten Up in the Age of Viral Outrage
In the whimsical world of public opinion, Kansas' recent license plate redesign saga is less a catastrophe and more a comedy of errors, a delightful reminder of our times.
Brand is built on experiences, not a logo Part II
How distinct is your brand? If Apple opened a convenience store, within seconds you’d have a pretty clear picture of what it would look like and how the shopping experience would feel.
Brand is built on experiences, not a logo Part I
How distinct is your brand? If Apple opened a convenience store, within seconds you’d have a pretty clear picture of what it would look like and how the shopping experience would feel.
10 Ways Your Brand May Be Haunting You
For business leaders and marketers, there are brand challenges that, if left unattended to, can prove more terrifying than any ghost story.
Shaping the Future: What the Next Generation of Brand and Marketing Leaders Will Face
Explore the key challenges and trends that the next generation of brand and marketing leaders will encounter, equipping them with insights to thrive in the future.
The Heartbeat of Branding: The Role of Emotions in Creating and Sustaining a Brand
In the realm of branding, a powerful force lies at the core of successful brand experiences: emotions. Brands that deeply resonate with their audience understand the intrinsic connection between the heart, feelings, and brand perception.
Harnessing Collective Power: Involving the Entire Company in a Rebranding Endeavor
Engaging employees from various departments and levels of the organization not only fosters a sense of ownership but also brings diverse perspectives and ideas to the table.
Why knowing what’s said about your brand behind your back is so critical to your success. Part III
By sifting through the personal stories, perceptions, desires and needs, the picture of what your brand means when you’re not in the room becomes crystal clear. Even better, the path toward where you want your brand to go becomes more aligned with your long-term business objectives.
Why knowing what’s said about your brand behind your back is so critical to your success. Part II
By sifting through the personal stories, perceptions, desires and needs, the picture of what your brand means when you’re not in the room becomes crystal clear. Even better, the path toward where you want your brand to go becomes more aligned with your long-term business objectives.
Why knowing what’s said about your brand behind your back is so critical to your success. Part I
By sifting through the personal stories, perceptions, desires and needs, the picture of what your brand means when you’re not in the room becomes crystal clear. Even better, the path toward where you want your brand to go becomes more aligned with your long-term business objectives.
Evolution or Revolution: Identifying Key Symptoms for Rebranding
Rebranding can be a powerful strategic move for a company, enabling it to adapt to changing market dynamics, connect with new audiences, and revitalize its brand image. When considering a rebrand, it's essential to determine whether it calls for an evolution or a revolution.
Can Your Brand be Funny?
Humor has always been a powerful tool in advertising. It can help to break down barriers and create an emotional connection with customers. However, what we are seeing now is a new level of informality and humor that goes beyond the traditional advertising campaigns of the past.