A new name requires a new brand
In 2008, the Durham Western Heritage Museum shortened its name and expanded its mission, becoming an institutional partner with the Smithsonian, the Library of Congress and the National Archives. Naturally, a new name required a new identity. We designed the new logo to reflect the Museum’s home – a 1931 Art Deco masterpiece that was formerly Omaha’s Union Station. Collateral and advertising for multiple exhibits have since followed through the years.