Polar Winter Automotive Products

A rebrand to get more product on more shelves


Rebranding can be the right tool for growing your presence in front of your audience.

Warren Distribution, a manufacturer and distributor of aftermarket automotive products, realized that there was untapped potential for their winter product line, Polar. The Polar line performed well on the road, but the outdated packaging and label communicated to customers and retailers that the manufacturer wasn’t making ongoing improvements.

When the Polar team approached us to help, the Daake team took a deep dive into all things automotive. We studied regulations that could impact labeling and packaging specifications, then designed a new, more robust brand identity for the line.

Need proof that rebranding works?

Polar’s antifreeze product saw a 95% increase in sales.