A new brand for a new conference
Omaha is a vibrant midwestern city filled with Fortune 500 companies, tech start-ups, a great indie music scene and thriving economy. But one area it was lacking in was opportunities for professional development for people in fields related to marketing and communication arts. As a part of a team made up of board members from the local chapters of the American Advertising Federation, American Institute of Graphic Artists, American Marketing Association and the Public Relations Society of America, we created the ON Brand Conference. We took the lead on branding the conference itself, including naming, brand identity, website design and development, environmental design and all the other bits and pieces you need to brand a professional conference.
The geometric shapes represent the cohesive, consistent and dynamic building blocks that make up a strong brand, as well as the various people who create and maintain it.
The goal for the first year of the conference was 200 attendees. The conference sold out with more than 300 professionals in attendance. The surveys came back with overwhelmingly positive results with over 90% saying they would attend again next year. Anecdotally, we received many compliments on the branding, including praise from the final keynote speaker, the Creative Director of Capitol Records. So we are now two degrees from Katy Perry.