Nebraska Medicine & UNMC
Bringing ten thousand people together as one
America’s healthcare landscape is changing.
Consolidations are more common than ever because of ever-changing financial, technological and regulatory environments.
For the Nebraska Medical Center, Bellevue Medical Center, UNMC Physicians and the University of Nebraska Medical Center (UNMC), uniting under one banner was the answer for providing sustained and enhanced service.
The newly integrated enterprise needed the branding strategy to definitively establish its unique presence in a competitively crowded marketplace. Daake led the rebrand with unity and transformation as the key drivers behind the creation of Nebraska Medicine.
Through the rebrand, leaders rallied behind a single brand vision. This opened the door to shifting away from a destination brand to an extendable brand with global recognition.
Retaining strong brand elements allowed for a smooth transition into a consolidated organization.
Ongoing testing of the recall strength of the brand promise showed that within six months of the new brand launch, Nebraska Medicine saw a spike in recall.
WHAT OUR CLIENT HAD TO SAY ABOUT THE EXPERIENCE
In the process we generated a lot of fans so by the time it was launched it was a home run.
Tadd M. Pullin, FACHE
(Former) Senior Vice President of Marketing and Planning